Phase 1 — Days 1–10 - Strategy, Infrastructure & Warm-Up

What Happens

• Define your Ideal Customer Profile (ICP), target industries and decision-makers.

• Set up outreach domains, email accounts and deliverability safeguards.

• Begin email warm-up and LinkedIn profile activity warm-up.

• Build and verify targeted B2B prospect lists.

Key Milestones

✓ Target audience defined
✓ Email infrastructure configured
✓ Email warm-up initiated
✓ Prospect database prepared

Phase 2 — Days 11–30 - Campaign Launch & Testing

What Happens

• Gradually increase email sending volumes as mailbox health permits.

• Launch personalised cold email and LinkedIn outreach sequences.

• Test subject lines, messaging, connection requests and follow-ups.

• Monitor deliverability, bounce rates, replies and prospect engagement.

• Respond to interested prospects and identify qualified leads.

Key Milestones
✓ Outreach campaigns activated
✓ Messaging variations tested
✓ Initial prospect responses analysed
✓ Interested leads identified

Phase 3 — Days 31–60 - Optimisation & Appointment

What Happens

• Prioritise responsive industries, job titles and prospect segments.

• Qualify leads based on fit, interest and buying potential.

• Nurture conversations and coordinate sales appointments.

• Refine campaigns using reply rates, engagement and conversion data.

Key Milestones
✓ Campaign performance improved
✓ Qualified prospects shortlisted
✓ Sales meetings pursued
✓ Winning audience segments identified

Phase 4 — Days 61–90+, Scaling & Pipeline Growth

What Happens

• Expand high-performing campaigns and target audience segments.

• Scale email volumes gradually, subject to deliverability and mailbox health.

• Strengthen follow-up sequences and prospect nurturing.

• Review pipeline performance and refine outreach strategy continuously.

Key Milestones
✓ Outreach expanded strategically
✓ Repeatable lead generation process established
✓ Sales pipeline strengthened
✓ Continuous optimisation implemented